Music Video Evaluation

  What is the importance of research and planning?

The importance lies in the preparation that is carried out to complete your task. Firstly, key features of the video must be sorted before you start, such as cast. The right cast is needed in order to make a video look professional and of a high quality. Other factors such as creating a storyboard is also important, so that you have a good plan to make an efficient and competent start, and to make each production process easier.

2.       What Technologies did you use?

For Filming we used a Sony HDV camera, without the use of any tripods or stands. In hindsight, using one of these would’ve provided a better quality image. For editing we used the Final Cut Pro on the Mac, but we did encounter problem. The software was slow and uploading our film to the system took longer than anticipated. We also failed to upload the second half of our video. However this may have been down to the length of shots we took. The system was complicated and unpractical.

3.       What difficulties did you encounter?

(See question 2) We also found difficulty in using the camera, specifically allowing enough recording time for the camera so that it could upload the footage. We also struggled with losing tapes as well as struggling with time constraints. Overall our piece is a lot different than anticipated.

4.       How successful was your music video?

The video was mixed, we got some shots and some scenes into a video but not as much as we could have. We did the best in the circumstances we had. Some of the scenes were close to the real video, however, the video isn’t long enough nor was some of the footage uploaded to show the shots. We didn’t get a chance to use much lip syncing, nor were we able to use a wide range of shot skills or techniques. Overall the video doesn’t present the skills of the group.

5.       What have you learned?

Overall, as a group we have learned many things. Firstly about how difficult it is to make a video itself, and how important planning and preparation is to create a quality video. Perhaps if we had done more planning and prep, then we would’ve been able to present a video that is not only complete but reflects the skills of the group. We also learned about how to use the different technologies, like how we need to press record on the camera a few seconds before we start, so that we have footage to work with should we need to edit and to ensure that the footage can be uploaded on Final Cut Pro.